4 Reasons To Use Human Faces On Your eCommerce Website
The human face is powerful tool when it comes to visual perception. When we see or meet someone for the first time we are immediately struck by emotion. A human face can make us feel a whole array...
View ArticleThe Ultimate Guide to Fighting Shopping Cart Abandonment
Shopping cart abandonment is the scourge of many an eCommerce site. The ultimate frustration, it represents a customer on the verge of actually purchasing something, but then abandoning the purchase,...
View Article6 Ways To Increase Conversions By Optimizing Navigation
Imagine walking into a supermarket where none of the aisles were labeled and there was no logic to where items were placed. Or imagine a bookstore without sections, or a library without an index....
View ArticleHow To Optimize Your Product Pages For Conversions
Two Billion Dollars. That’s how much Apple has spent developing their retail stores. It amounts to almost $10 million per store, and is one of the reasons why Apple is so successful. Steve Jobs...
View ArticleThe Hidden Benefit Of Cart Abandonment Emails
We’ve all heard the statistics. 70% of eCommerce carts are abandoned and Billions of dollars in revenue are lost to abandonment each year. The pundits call this a huge problem for online retail. What...
View ArticleSexy Doesn’t Always Sell: 3 eCommerce Design Pitfalls To Avoid
It’s an exciting and intoxicating experience to create a brand from scratch. It’s fun to create the name, the slogan, the logo, the colors, the fonts and make all the design decisions. However,...
View Article