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4 Reasons To Use Human Faces On Your eCommerce Website

The human face is powerful tool when it comes to visual perception. When we see or meet someone for the first time we are immediately struck by emotion. A human face can make us feel a whole array...

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The Ultimate Guide to Fighting Shopping Cart Abandonment

Shopping cart abandonment is the scourge of many an eCommerce site. The ultimate frustration, it represents a customer on the verge of actually purchasing something, but then abandoning the purchase,...

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6 Ways To Increase Conversions By Optimizing Navigation

Imagine walking into a supermarket where none of the aisles were labeled and there was no logic to where items were placed. Or imagine a bookstore without sections, or a library without an index....

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How To Optimize Your Product Pages For Conversions

Two Billion Dollars. That’s how much Apple has spent developing their retail stores. It amounts to almost $10 million per store, and is one of the reasons why Apple is so successful. Steve Jobs...

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The Hidden Benefit Of Cart Abandonment Emails

We’ve all heard the statistics. 70% of eCommerce carts are abandoned and Billions of dollars in revenue are lost to abandonment each year. The pundits call this a huge problem for online retail. What...

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Sexy Doesn’t Always Sell: 3 eCommerce Design Pitfalls To Avoid

It’s an exciting and intoxicating experience to create a brand from scratch. It’s fun to create the name, the slogan, the logo, the colors, the fonts and make all the design decisions. However,...

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